Daryl Ashley

Nike Kyrie 4's

Kyrie Irving released his latest set of basketball shoes with Nike. On his launch in London, we set out to show the shoe around some of the most infamous places in UK basketball history.

Kyrie teamed up once again to release some of the most sought after sneakers of the year. I helped craft the social story behind the release.


Creative Director - Seth Jones

ACD - Daniel Noller

Full Edit.